Was lernt man in einer Online-Marketing-Weiterbildung inkl. Social Media mit IAB-Zertifizierung?

Online marketing training including social media with IAB certification provides comprehensive knowledge and practical skills in online marketing and social media. The topics covered include:

• Development of online marketing strategies and diploma thesis
  Participants learn how to develop an effective online marketing strategy and successfully design their thesis.
• Website marketing and usability optimization
  Optimization of websites to increase user-friendliness and performance.
• Web analytics and performance analysis
  Analyzing websites and marketing measures to measure success and make data-based decisions.
• Search engine advertising with Google Ads and SEO
  Basics of search engine advertising and search engine optimization (SEO) for better placement in search results and increased visibility.
• Social Media Marketing
  Development and implementation of social media strategies on platforms such as Facebook, Instagram and LinkedIn to reach the target group.
• Digital advertising and social ads
  Placement of digital advertisements, including social media ads, to address specific target groups.
• E-mail and newsletter marketing
  Design and optimization of e-mail campaigns for effective customer contact.
• Mobile Marketing
  Addressing mobile users and integrating mobile marketing strategies, including apps.
• Conversion rate optimization (CRO)
  Increasing the conversion rate through targeted optimization of websites and campaigns.
• Content marketing and e-commerce
  Creating content that offers added value, as well as the basics of online trading and legal aspects.
• Coaching and presentation of the diploma thesis
  Support in writing and presenting the thesis.

This continuing education, further training covers the most important aspects of online marketing and prepares you to operate successfully in the digital world. The exact content and focus may vary depending on the school, as each institution determines its curriculum individually. It is recommended to inquire about the specific course content directly with the desired educational institution.

For further information or a specific request, the contact form can be used to forward the question directly to the school in question.