Was lernt man in einer Ausbildung Event Manager/in?

Event manager training provides comprehensive knowledge to professionally plan, organize and successfully implement events. The following topics are typically part of the training:

• Marketing basics and marketing instruments
  Introduction to central marketing concepts, target group analysis and communication strategies.
• Event and sponsoring area
  Basics of event marketing and possibilities for financing through sponsoring.
• Planning and organization of events
  Development of event concepts, timetables, schedules and coordination of all participants.
• Budget and calculation
  Creation and control of event budgets, calculation of costs and pricing.
• Dramaturgy and staging of events
  Creating unforgettable experiences through the targeted use of space, technology and storytelling.
• The creative event process
  Creative methods for finding ideas and developing innovative event formats.
• Legal bases in the event sector
  Legal aspects such as contracts, permits, security and sponsorship law.
• Rhetoric and presentation techniques
  Professional appearance, convincing presentations and communication with stakeholders.
• Online marketing in the event sector
  Digital marketing of events via social media, websites and email campaigns.
• Integration of sponsoring in event marketing
  Strategies for integrating sponsors into event concepts and their optimal placement.

The Event Manager course combines business knowledge with creative and organizational skills. It prepares you specifically for the diverse tasks in the event industry - from conception and marketing to the implementation of events of all kinds.

Important:
The exact course content may vary depending on the school or training provider. To obtain clarity about the specific content of a particular course, we recommend contacting the school in question directly. Use our contact form to forward questions directly to the desired school.