Was lernt man in einem Wirtschafts- und Werbepsychologie Studium?
What do you learn in a business and advertising psychology degree program?
A degree in Business and Advertising Psychology teaches a broad range of subjects relating to the role of advertising in the media in our world:
- General psychology
- Research methods
- Scientific work
- Statistics for psychologists
- Methods of media use and media impact research
- Media psychology
- Communication psychology
- Media competence and media education
- Psychology of media use
- Psychology of media effects
- Market and advertising psychology
- Developmental psychology
