Was lernt man im Marketing Management Studium mit Bachelor?

The Bachelor's degree in Marketing Management imparts sound specialist knowledge and practical skills that are essential for a successful career in marketing. The course combines economic fundamentals with modern marketing strategies, digital tools and a psychological understanding of consumer behavior.

• Key content of the Marketing Bachelor foundation course
  In the compulsory modules, the most important basics from the following areas are taught:
  • Strategic marketing - development and implementation of long-term marketing strategies
  • Applied research and development - analysis and innovation methods for product and service development
  • Financial Leadership - Basic financial knowledge for managers
  • Business Communication - Effective corporate communication internally and externally
  • Business English - Specialized English for the international business world
  • Brand management - building, maintaining and managing brands
  • Communication - basics of interpersonal and media communication
  • Market research - collection and evaluation of relevant market data
  • Digitalization - effects and opportunities of digital transformation
  • Business psychology - Psychological principles of economic activity
  • Consumer behavior - analysis and understanding of customer decisions
  • Human Resources Management - personnel management and organizational development
  • Customer experience - designing positive customer experiences along the customer journey
  • Brand experience - Emotional brand staging for customer loyalty
  • Corporate Performance - Key figure-based management of companies
  • Media law - legal framework conditions in digital marketing
  • Leadership - leadership skills and personal development
  • Data science in marketing - data-based decision making in marketing
  • Design thinking - innovation methodology for problem solving and idea development
  • Digital marketing - online marketing strategies and digital advertising channels
  • Influence and Persuasion - Techniques of Influence in Marketing and Sales
• Specialization modules in the fourth year of study
  In the final year of study, students have the opportunity to specialize according to their area of interest. Possible modules in the area of specialization are
  
  • Business Communication - Advanced communication strategies for companies
  • Business development - development of new business areas and growth strategies
  • Sales - sales management and sales techniques
  • Business psychology - in-depth study of psychological aspects of consumer behavior
  • General Management - Holistic Corporate Management
  • Entrepreneurship and start-ups - founding and scaling innovative business models
  • Digital supply chain management - digitalization and optimization of supply chains

These modules impart practical skills and in-depth knowledge in areas that are particularly relevant to today's working world. Whether in brand management, digital sales or the development of new business models - the content of the Marketing Management degree program provides optimal preparation for a wide range of professional fields.

Important to know:
The exact course content may vary slightly depending on the Universities. Each school determines its content and focus individually. To make sure which topics are specifically covered at the desired educational institution, it is advisable to enquire there directly. Use our contact form to forward your question directly to the relevant school.