Was ist wichtig im Bereich der Medien- und Werbepsychologie?
What is important in the field of media and advertising psychology?
In the field of media and advertising psychology, classic psychological questions and models of consumer research are important. In the context of emotion and cognitive psychology, the aim is to examine human behavior, actions and feelings in the context of media. Advertising and the media are omnipresent and influence people's consumer and social behavior. In the global competition for attention and influence, they are becoming increasingly important for achieving corporate goals. Media and advertising psychology helps to design media to suit the target group.
