Was ist Marketing Communication?

A company, regardless of its size, can only generate the desired profits if it is ensured that the right marketing strategies have been chosen to properly market the manufactured product or the services offered. Marketing communication is an important part of these strategies, which are used to acquire new customers and retain existing ones.<br>To this end, communication measures from direct marketing, event marketing, sponsorship, traditional advertising, sales promotion, public relations and personal selling are used. These include poster advertising, commercials, competitions or giveaways, which are used to attract the greatest possible attention and elicit a positive response, such as a purchase or participation in a competition.