What is search engine optimization (SEO)?

Search engine optimization (SEO) includes all measures that serve to make a website more visible in search engines. Continuing education, further training or online marketing training teaches you the most important strategies for optimizing content specifically for search engines and users.

The most important areas of search engine optimization (SEO) are:

• Onpage SEO: Optimization of content, keywords, meta tags and page structure
• Technical SEO: loading times, mobile optimization, clean code structure and indexability
• Offpage SEO: Building backlinks and external reputation
• Content SEO: Creating relevant, high-quality content with added value
• Keyword research: Analysis of search terms and user intentions
• User experience (UX): user-friendly navigation and clear page structure

Continuing education, further training or online marketing training will show you how to combine these areas to achieve better rankings and more traffic in the long term.

Conclusion: SEO includes technical, content-related and strategic measures to improve visibility in search engines. Find out about suitable continuing education, further training or request non-binding documents to optimize your website professionally.