Was gehört in eine Videomarketingstrategie?
What belongs in a video marketing strategy?
The following content belongs in a video marketing strategy:
- Basics such as goals, target group and customer journey (entire customer journey)
- Concept: content and type of video, selection of channels and platforms and content design of the video
- Implementation: Team and scope of the video production, editing of the video and video format
- Distribution: Content seeding with the highest possible reach to the target group for optimal distribution and other marketing measures
- Measure and optimize: Analyze, continuously improve video campaign, possibly re-cut video or re-upload clip
