Online-Marketing-Weiterbildung: Wie funktioniert Online Marketing resp. Internet Marketing oder Digital Marketing?
Online marketing continuing education, further training: How does online marketing, internet marketing or digital marketing work?
With online marketing or digital marketing, companies are active with their marketing measures where customers are - namely in the digital sphere. Today's customers use their smartphones to go online anywhere and at any time and are often on the move digitally. Companies have a wide range of marketing opportunities online. The goals for digital marketing must be formulated SMART:
- S = specific (clear and precise)
- M = measurable (define KPIs)
- A = acceptable or achievable within a predefined period of time
- R = realizable through available resources
- T = scheduled = can be realized within the defined period
With digital marketing, target groups can be reached precisely with specific advertising messages and offers. Marketing on digital channels along the customer journey enables precise monitoring and cost control (almost in real time). This also allows online marketing measures to be continuously optimized. In online marketing, the channels and measures must be coordinated in such a way that the target group is reached via as many contact points as possible along the customer journey in order to positively influence the customer experience.
The relevant specialist knowledge can be acquired through continuing education, further training in online marketing. The options range from a simple online marketing seminar or online marketing course to Advanced Federal Professional Examination (AFPE) in Web Project Management, postgraduate courses at a College of Higher Education, University of Applied Sciences or a Bachelor of Business Administration with a specialization in Digital Marketing.
