Online-Marketing-Definition: Online Marketing - was ist das?

Times are changing and the word digitalization is on everyone's lips. Today, hardly anything works without the internet. People now spend twice as much time online as they did ten years ago. Targeted information procurement and price comparisons are carried out online thanks to easy access via smartphone - 90% of potential customers use the internet. And more and more sales are also being made online - 65% make online purchases. But if you want to be found online as a company, you also need to take appropriate measures. The digital marketing or online marketing definition is as follows: Online marketing encompasses all measures that serve to brand a brand, build customer loyalty or sell products as well as services via the Internet. This encompasses the entire customer experience along the customer journey, whereby companies should be omnipresent at all touchpoints with customers. Online marketing is on the rise and unstoppable, as demonstrated by the sharp rise in company budgets for this area. The online business development of recent years is due in particular to the change in information, communication and consumer behavior.