Markt- und Werbepsychologie: Was tun Markt- und Werbepsychologen?

Market and advertising psychologists carry out market psychology studies with the help of consumer surveys and thus research the motives and behavior of consumers. They evaluate what potential buyers think of a new product and filter out future trends from the data material. They examine the impact of advertising or the image of a company. Market and advertising psychology therefore analyzes sales psychology arguments.