Bachelor's degree in Marketing - structure and content
Bachelor's degree in Marketing: How is the UAS degree program in Marketing structured?
The Bachelor's degree in Marketing at a UAS has a modular structure and combines business fundamentals with specialized marketing knowledge.
The Bachelor's degree in Marketing covers topics such as market research, communication and digital marketing. In addition to theory, practical projects are often integrated.
Typical structure:
- Fundamentals of business administration
- Marketing and communication
- Digital marketing and market research
- Practical projects or Bachelor thesis
Conclusion:
The course combines theory and practice and prepares students for a wide range of marketing tasks.
