Marketing Manager competencies: Training Marketing Manager CHE

The Marketing Manager CHE training program imparts sound business management and marketing-oriented skills that are in high demand on the Swiss job market. Graduates develop broad specialist knowledge combined with strategic thinking and leadership skills. After completing this continuing education, further training, the following goals and skills, among others, can be achieved in terms of "Marketing Manager competencies":

• Develop a holistic business perspective: Understanding of the economic interrelationships of a company with a clear focus on marketing and corporate management.
• Acting in a target and customer-oriented manner: Promoting systematic, entrepreneurial thinking as a central competence in marketing management.
• Recognize trends and influences in the market: Ability to analyze economic developments and marketing-relevant changes and use them strategically.
• Be responsible for and perform management tasks in marketing departments of SMEs or large companies in operational marketing as well as in business or support processes
• Assume responsibility: Taking on management and coordination tasks in marketing departments of SMEs or large companies - both in the operational area and in business and support processes.
• Actively lead teams: Applying modern leadership methods to manage employees and project teams after completing the training.
• Take on leading functions in projects: Implementation and management of marketing projects with simple to medium complexity.
• Build up broad specialist and management skills: Combination of theoretical knowledge and practice-oriented action for demanding marketing situations.
• Think and act in a process-oriented manner: Applying business-based methods to solve complex tasks in everyday marketing.
• Maintaining communication with stakeholder groups: confident interaction with internal and external partners, customers, suppliers and decision-makers.
• Contributing to corporate goals: Actively shaping the marketing and corporate strategy to achieve overarching corporate goals.
• Obtain a recognized qualification: Obtain the title of Dipl. Marketing Manager CHE, protected by the Vocational Training Act, with national and international recognition of Marketing Manager competencies.
• Use international connection opportunities: Recognition through the European certificates of Swiss Marketing and the European Marketing Confederation (EMC).
• Complete further training: Possibility to embark on further studies, for example an EMBA (Executive Master of Business Administration).

The Marketing Manager CHE course opens up a wide range of career prospects in marketing, promotes personal development and strengthens your position on the job market in the long term.