Für welche Lehrgänge gilt die MarKom Zulassungsprüfung als Voraussetzung?

For which courses is the MarKom admission test a prerequisite?

For many courses in direct marketing, the MarKom admission exam is considered good preparation and help for passing the corresponding Federal Professional Examination. Until 2018, it was a prerequisite; from the 2019 examination year, the MarKom admission exam is no longer mandatory. These Federal Professional Examinations are:

  • Marketing specialist
  • Sales specialist
  • Communications specialist
  • Public Relations Specialist
  • Concept developer and copywriter

Suitable training courses/seminars: