Für welche Lehrgänge gilt die MarKom Zulassungsprüfung als Voraussetzung?
For which courses is the MarKom admission test a prerequisite?
For many courses in direct marketing, the MarKom admission exam is considered good preparation and help for passing the corresponding Federal Professional Examination. Until 2018, it was a prerequisite; from the 2019 examination year, the MarKom admission exam is no longer mandatory. These Federal Professional Examinations are:
- Marketing specialist
- Sales specialist
- Communications specialist
- Public Relations Specialist
- Concept developer and copywriter