Aus welchen Modulen besteht die Konsumentenverhalten Weiterbildung CAS Markenemotionalisierung?
What modules does the CAS Brand Emotionalization continuing education, further training in consumer behaviour consist of?
The two modules of the CAS Brand Emotionalization course each comprise 6 ECTS. These modules are
- Basics of brand emotionalization
- Strategies for brand emotionalization
The content of this continuing education, further training in consumer behavior includes internationalization, stakeholder management, relationship marketing, sports marketing, event marketing, sponsoring, content marketing, communication and digital marketing.
