Aus welchen Inhalten besteht der Lehrgang in UX Writing?
What does the UX Writing course consist of?
The CAS UX Writing offers a practice-oriented introduction to writing for digital media with a focus on user-friendliness and targeted communication. The course has a modular structure and includes the following content:
- Language in marketing and advertising
Basics of advertising language, brand communication and text strategies in the digital environment - Writing for the web: SEO, web texts, audio texts
Teaching techniques for search engine optimized content, user-centric web texts and text-based audio formats - User Experience Writing (UX Writing)
Focus on microcopy, user guidance, digital interaction and text-based usability - Proof of performance and CAS final examination
Application of the skills learned as part of a practical performance assessment
The content of the CAS UX Writing imparts practical knowledge that is specifically tailored to the requirements of UX writing. The focus is on comprehensible, target group-oriented language that guides users through digital applications and at the same time conveys brand values.
Please note: The exact structure and content of the CAS UX Writing program may vary slightly depending on the school. Each institution determines its focus individually. A contact form is available for detailed information on the course at a specific school.
