How does training in social media management work and how much does it cost?

All courses leading to a social media certificate can be attended on a part-time basis.

• Shorter courses that deal exclusively with social media and do not provide in-depth specialist knowledge only last 1-3 course days (8-12 lessons). Such courses are relatively inexpensive at around 350-550 francs.
• Certificate courses, which deal with the topic in greater depth, last 1.5-6 months (33-51 lessons). These are offered in the form of half days or one or two evenings during the week. These courses cost around CHF 1,700-5,000.

Some training courses in social media management follow a modular structure. A final thesis with a presentation, a final examination or a project presentation followed by a specialist discussion is often required. This naturally increases the workload at home in addition to attending classroom lessons.

As social media marketing is part of digital marketing, both topics are often offered in combination.

• Courses combined with online marketing last 5-8 months (48-140 lessons) and take place in the evenings or on Saturdays. The course fee for these courses is around CHF 2,700-6,000.
• A course combined with event management and sponsoring lasts 7 months and comprises 112 lessons. It takes place in the evenings and sometimes on Saturdays. It costs around 3,000 francs.
• If you would like to train as a social media consultant, you can do so in a one to two-year distance learning course. The costs here are less than CHF 2,000.

Provider of "Social Media (Cert.)" courses