Social media managers are responsible for corporate communication on social networks. They are usually employed in PR agencies or communications departments of larger companies - especially in the food industry, retail and media companies. They usually work together with PR managers and press spokespersons. As their work has a significant impact on the company's public image, social media managers also work in close coordination with the company management and other departments (marketing, sales, customer support, etc.).
Social media managers provide content on the platforms, for example in the form of storytelling in video posts. They also moderate discussions in chats, answer queries and respond to criticism. In this way, they build a community for the company (or a brand) - alone or with the support of external experts. Their central tasks in social media management also include monitoring important topics on social platforms, managing campaigns, developing guidelines and regular reporting to the management.
Social media managers also reach new target groups through targeted online advertising in social networks. With vividly narrated content, they give the company or brand a face and bring it to life. If their stories meet the needs and feelings of the target group, they create added value that binds fans to the company in the long term. Social media managers use appropriate tools to monitor their success in order to continuously optimize their measures and campaigns.
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