Course participants learn the basics of marketing, marketing communication, sales and distribution, public relations, economics, business administration, business and law. They will be able to explain the basic terms and understand the relationships between the individual disciplines such as advertising, sales promotion and public relations.
It is therefore primarily about understanding and being able to explain the basics, such as the possible uses of marketing instruments. In contrast to the advanced courses with a federal certificate, it is not about creating a suitable and promising concept based on a practical situation.
Linda, deine Weiterbildungsfinderin