Studying at a university of applied sciences for marketing enables you to take on your first management position, such as head of a marketing department. This also increases the salary level by up to 30 % and sometimes by more than 30 %. This means that the HF degree as a marketing manager also pays off financially.
In individual cases, the development of the salary depends on other criteria such as industry, region, company, previous education, professional experience and age of the applicant. You can easily calculate your salary opportunities with further training as a marketing manager HF with the federal government's salary calculator. We will be happy to provide you with an example to make the calculation easier.
This is how you proceed: Click on "Salarium - statistical salary calculator" below and then on the "Calculate salary" button
Source: "Federal Statistical Office, FSO"
Note: This sample calculation refers to the data of Salarium 2023, this service is temporarily interrupted. Information can be foundhere. A list of other payroll calculator tools is availablehere.
The example salary for marketing manager HF in our calculation is CHF 7,535.00. Now go back to the "Education" section and select "Higher vocational training / higher technical college", which results in a new average salary of CHF 8,366.00. Then enter "Lower management" under "Position in company", which increases the average salary to CHF 9,118.00.
Please note: The calculation for Marketing Manager HF is intended as an example. As mentioned above, the salary depends on various factors and can vary considerably.
23-year-old Jessica works as a commercial clerk in a large telecommunications company in Oftringen. She works as an assistant in the marketing department. Jessica takes care of research activities, marketing routine activities, competition draws and controlling work. The other members of the marketing team always appreciate her service awareness, organizational skills and meticulous way of working. However, Jessica would like to plan and implement her own marketing activities. That is why she is starting a three-year further training course to become a marketing manager HF and reducing her workload to 60%. Jessica will be able to deepen her knowledge of marketing by completing the HF course. She will also gain knowledge in sales, public relations, human resources, finance and accounting as well as IT. With the federally recognized "Marketing Manager" diploma, Jessica can take responsibility for her own sub-area in marketing and create or implement the marketing strategy, marketing concept and measures. With the HF diploma in marketing, she has comprehensive business and financial knowledge to determine budgets and key figures or the profitability of projects. After completing the Marketing Manager HF course, Jessica can take on specialist responsibility for the telecommunications company's youth products and carry them out independently in consultation with the marketing management. In this way, she contributes to achieving the company and marketing goals. Jessica has greatly improved her earning potential and career opportunities thanks to the higher specialist examination in marketing.
Financial benefits of further training as a marketing manager
As a marketing manager, Jessica will receive CHF 2,609 more per month than before and will therefore have at least CHF 1.15 million more at her disposal by the time she retires than if she had not taken this further training for the higher professional examination.
As this theoretical calculation does not take into account any further salary increases, promotions or interest on savings, the salary can still increase significantly.
Calculation in detail Marketing Manager HF
Further training as a marketing manager HF:
Wage difference and return on investment calculation Marketing Manager HF:
Sources Marketing Manager HF:
(All figures as at November 2022)
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