Training/Continuing Education Marketing Manager HF: Success stories from graduates and students

Short success stories of graduates and students training to become logistics specialists are published here on an ongoing basis.


Moana Münch, prospective Marketing Manager HF at the MBSZ Marketing & Business School Zurich

Moana Münch: From the hotel industry to marketing

Portrait-Foto Moana Münch
Moana Münch

Moana Münch's educational and professional career is somewhat different to what we are used to. Born in Germany, she did not go to a conventional secondary school, but decided to attend a private school in nearby Bregenz at the age of 14. Not an ordinary one, but one where she received both a university entrance qualification and a professional qualification.

For 5 years, she attended the "Höhere Lehranstalt für wirtschaftliche Berufe" (HLW) with a focus on tourism professions and tourism, took part in English-language leadership training, obtained the Young Sommelier Austria certificate, learned business English up to language level C1, business French up to B2 and 10-finger writing, received comprehensive commercial and business training and learned networked learning. As a compulsory internship, Münch went to Malta for 3 months at the Radisson Blu Resort & Spa Golden Sands and worked as an office administrator, waitress and receptionist for various employers alongside her training.

In 2017, Moana Münch graduated from high school and qualified as a chef, hotel and catering assistant, nutritionist, office administrator, wholesale clerk, restaurant specialist and canteen kitchen manager!

After this time, she went to her parents' business, the Landhotel Adler in Sigmarszell near Lindau, to St. Moritz and for a one-month summer course at the Hotelschool The Hague in the Netherlands, until she began her training as a qualified marketing manager HF at the MBSZ Zurich in April 2019.

By training to become a qualified marketing manager HF, the now 21-year-old can live out her creative side and now also take over the complete marketing of her mother's hotel independently. She benefits greatly from the content taught in class and finds the psychology behind marketing strategies particularly fascinating. She would like to gain further practical experience in a modern company and possibly even incorporate her extensive gastronomy and hotel qualifications. She is therefore actively researching suitable job opportunities in the supply and service industry for hotels and restaurants.

Contact information:
Moana Münch, moana.m24 at@googlemail.com


Address:
Stampfenbachstrasse 6
8001 Zürich
MBSZ - Marketing & Business School Zurich AG
(5,2) Very good 105 105 Ratings (97% )
A successful educational institute, 5 minutes' walk from Zurich main station - flexible, personal and reliable. MBSZ offers courses in preparation for the Marketing and Sales Specialist certificates as well as the Marketing and Sales Manager diplomas. In addition, it offers the Higher College of Business Administration HFW and the Higher College of Marketing HFM as well as attractive, modular, implementation-oriented and federally recognized postgraduate studies in marketing, sales and online marketing.
MBSZ was the first university of applied sciences in Switzerland to introduce a federally recognized degree in online marketing and is continuously expanding its digital marketing expertise. Today, it successfully offers practical and in-depth courses in digital and online marketing to suit every need, including Google Ads, Facebook & Instagram, LinkedIn Specialist, practical courses in social media, e-commerce, content marketing plus SEO/SEA and much more.
Strengths: In the last customer survey in October 2021, participants were asked what MBSZ stands for. The answers were: flexible, familiar and uncomplicated. That makes us happy, thank you!
Region: Zürich
Sites: Zürich
Certifications, Memberships, Qualifications:
Bundesbeiträge
eduQua
hfw
Hybrid-Unterricht
Innovative Ausbildungsmethoden
Karriere-Chancen

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