5 facts about the Marketing Manager HF / Marketing Manager HF degree program - Field report by an educational consultant

As an educational consultant, I will show you here on the basis of5 Facts,why a Marketing Manager HF degree can be worthwhile for you. The HF degree enables you to be employed at middle management level, where you will have amake an important contribution to the company's successcan. Thefederally recognized diplomadistinguishes graduates as generalists in the field of marketing. This enablesInteresting specialist and management tasksin the marketing departments of large companies or SMEs. Thanks to theacquired marketing knowledge, knowledge of sales, business management and finance and accountingare marketing managers HF. The acquiredCompetencies Marketing Managerpromise good job prospects, career opportunities and good earning potential.

Fact 1: Assumption of specialist and management tasks in marketing departments as a qualified marketing manager HF

As a marketing manager HF, you are a generalist in the field of marketing. They take on specialist and management tasks in the marketing departments of large companies or SMEs. In this role, it is important to identify trends and conduct intensive market research. Because only those who know the expectations of the market and consumers can offer successful products and services. This is central to product development and the definition of target markets. Marketing managers HF conduct negotiations with specialists from the company and with business partners - excellent foreign language skills, a confident manner and good rhetoric are essential for this.

Fact 2: Create a marketing strategy, implement marketing activities and contribute to the company's success

The Marketing Manager job description includes the following Marketing Manager HF tasks:

  • Define marketing strategy and budget
  • Create a marketing concept
  • Realize marketing activities
  • Carry out marketing controlling
  • Employee management according to modern personnel management guidelines
  • Achieve customer satisfaction and promote customer loyalty
  • Ensuring efficient processes in production, procurement and logistics
  • Market research
  • Contributing to the achievement of corporate goals

In job description Marketing Manager is also defined the necessary profile. The Marketing Manager profile includes: Creativity, strong communication skills, analytical skills, foreign language skills, presentation skills, leadership skills and a confident demeanor. All this is included in the Marketing Manager HF job description.

Fact 3: Five advantages of studying to become a qualified marketing manager HF

These are thefive most important advantagesfor the degree course in Marketing Management HF in order to obtain a HF degree in Marketing:

  • Employment as executives:middle management level in the marketing departments of larger SMEs or in large companies
  • Federally recognized title:The HF Diploma is known and recognized in the economy
  • Access to HF studies:with 3 years of basic vocational training and 2 years of professional experience in marketing-related work areas
  • Further development opportunities:This can be followed by a shortened Bachelor's degree in Business Communications or Business Administration at a university of applied sciences
  • Degree in Marketing Management (HF)brings good job prospects

Facts 4: Generalist knowledge and broad, networked, action-oriented specialist, methodological and leadership skills

The following subjects are taught in the Marketing Manager HF degree program:

  • Marketing
  • Sale
  • Public Relations
  • Corporate management
  • Human resources
  • Finance and accounting
  • Computer science
  • Research and development
  • Quality management
  • Production, procurement and logistics

This provides the necessary generalist knowledge in business management. However, Marketing Manager HF experience is also characterized by broad, networked, action-oriented specialist, methodological and leadership skills. Their analytical and conceptual skills enable them to master challenging practical situations from a business process perspective. They communicate and negotiate skillfully with internal and external stakeholders and manage projects and employees to achieve corporate and marketing goals.

Facts 5: Labor market, action and implementation-oriented HF studies

The application-oriented teaching of specialist knowledge enables marketing managers HF to take on more and more management tasks. Graduates of the Higher College of Marketing gain a holistic view of a company's business management issues, with a clear focus on marketing. With a high level of problem-solving, conflict resolution and decision-making skills, they are able to skillfully achieve corporate and marketing goals. Marketing managers HF are able to act in a target and customer-oriented, systematic and entrepreneurial manner. They recognize influences and trends in an economic and marketing-specific context. From this, they can define and implement appropriate measures. They are also able to actively lead teams. They take on a leading role in projects of simple to medium complexity.

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