Which activities appear in relevant job advertisements and how often? What is required in MarKom jobs?

Advertisements for marketing communication (MarCom) jobs contain all the requirements that a company has for new employees for the vacancy. People looking for a job will find all the important information about the vacancy in job advertisements, such as

the activities
the employer's requirements (previous education, professional experience, personal skills and characteristics)
the company and detailed information about it

This information on MarCom jobs varies from company to company. We have collected the information from relevant job advertisements on various job portals and compiled it for you*:

Different job titles:

MarKom employee
Marketing communications employee
Marketing assistant
Communication assistant
Marketing/Sales Assistant
Marketing Assistant
Sales Assistant
Marketing and Sales Assistant
Marketing and sales clerk
Marketing Administrator
Sales clerk
Content Assistant
Social Media Assistant
Digital Marketing Assistant
Advertising assistant
PR assistant
Event assistant
Media Planner Assistant

Distribution of individual tasks at MarKom Jobs:

Support in the creation of content (revision of marketing materials such as brochures, newsletters, web content, blog posts and more as well as coordination with external agencies or freelancers if required)	approx. 25% of the time
Social media management (maintaining social media channels, publishing posts, monitoring interactions and responding to queries)	approx. 20% of the time
Administration and organization (support in the planning and implementation of marketing campaigns and events as well as management of marketing materials and inventories)	approx. 20% of the time
Market research and data analysis (gathering information on competitors, market trends and customer preferences and helping to analyze marketing data to assess the effectiveness of campaigns)	approx. 15% of the time
Communication, coordination, administrative tasks and research: Communication with internal teams, external partners and suppliers Coordination of meetings and events E-mail management, scheduling and general office tasks Stay up to date with the latest industry trends and best practices Researching new tools, technologies or approaches that could be used in marketing communications	approx. 20% of the time

Requirements mentioned in job advertisements for MarKom jobs

Professional requirements	Minimum age of 18 years Further training MarKom with certificate Experience in marketing, communications, PR, sales or events
Specialist knowledge for MarKom jobs	Depending on the position, several years of professional experience in marketing, PR or a related field are helpful Very good written and spoken German Good knowledge of English French and Italian an advantage Knowledge of the use of marketing tools and software, e.g. analytics tools, CRM systems, content management systems
Personal characteristics	Sociability and communication skills Organizational talent and project management skills Very good command of the German language Creativity and innovative ability Ability to work in a team and analytical thinking
Other MarKom jobs	Analytical and technological skills, i.e. ability to collect and analyze data and draw conclusions from it. Use of tools such as Google Analytics, Facebook Insights or specialized marketing dashboards. Use of marketing technology tools such as CRM systems, analytics tools and content management systems. Basic knowledge of graphic design software such as Adobe Creative Suite. A basic understanding of web development and design can be an advantage.

Here you will also find interesting links on the subject of job advertisements and job search:

*The information listed here is from an ad hoc study to provide a unique insight into the labor market, which is required in MarKom Jobs.

Schools with training for the MarKom certificate