Video marketing for educational institutions - Trend 2022

By popular request, we have created the trend theme "Video marketing in the education sector" under the microscope. Regardless of whether you already have your own videos or are dealing with the topic for the first time. We will show you everything you need to know, give you practical tips and help you achieve more success with your videos.

A recent trend survey of over 800 people interested in education and training on Ausbildung-Weiterbildung.ch shows that around80%Course-specific videosinteresting or very interestingfind.

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Reasons for video marketing

There are many reasons to include videos in the marketing mix in the education sector. Videos expand traditional communication with an additional variant and address the target group via a new channel. The consumption of videos is above average and extremely popular, especially among the younger generation. Further reasons for video marketing:

  • Pictures say more than wordsVideos are remembered up to 10 times longer than text messages.
  • Videos increase trust:Good videos can convey emotions and increase trust, making them a potential key to a long-lasting customer relationship.
  • Increasing the conversion rate:Websites with course-specific videos have been proven to have a longer visitor dwell time and a higher conversion rate.
  • Google loves videosThey are important for your search engine optimization (SEO). YouTube is the second largest search engine in the world after Google. Videos are also placed prominently in Google's search results and thus bring more traffic to your website.
  • Increase in video consumption:Videos already account for a large proportion of Internet traffic, and the trend is rising.
  • Content for your social media strategy:Once content has been created, it can be easily distributed via the various social media channels (Facebook, Instagram, etc.).

Video promotion on Ausbildung-Weiterbildung.ch

Current analyses show that people interested in education often use videos when deciding on the right continuing education, further training and the right provider. Ausbildung-Weiterbildung.ch now offers you the attractive option of displaying your videos and your company logo prominently in the header image.

The 3 most important reasons for a "video promotion" in the header image:

  1. IncreasedVisibilitywith people who are interested in your offer.
  2. Moving images (videos) stay with your target groupmore sustainablepresent.
  3. Profilingon the course pages with additional company logo presence.

Limited offer - please respond quickly: There is space for a maximum of 3 videos per course and some places are already fully booked. (Example video promotion: Trainer)

If you are generally interested, please reply immediately using the form below and then reserve your preferred place. (Places will of course be allocated in the order in which they are received).

Don't have any videos yet?

Our experienced video team with Linda and Denise has already produced over 100 videos for schools and will be happy to support you.

 

I would like to learn more about video marketing

 

To the overview of all articles on the topic of video marketing.