You can finally recognize which channels really trigger your most important conversions.
Many education providers that are listed on Ausbildung-Weiterbildung.ch assess their marketing success as followsexclusively via the form requeststhat they receive. But these makeoften less than three percentof the highly interested people who are interested in their educational offerings. The rest remain invisible -a massive blind spot.
Many people who are interested in education go to Ausbildung-Weiterbildung.ch and find out about the training courses on offer. A large proportion (around 50%) then go todirectly or indirectly via Google or other channels to the school website and makes a request there.. This can now finally be made visible with our new Server Side Tracking (SST). For the first time, you can see how many of your inquiries, info event registrations and course bookings on your websitewere actually influenced or directly triggered by our portal. There are also other ways in which you can increase the number and quality of your inquiries, such as through remarketing.
Explanatory video and demo conversion report
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Form requestsvia Ausbildung-Weiterbildung.ch show onlya small excerpt. The overwhelming majority obtain information on the Swiss education portal and later make an inquiry, info event registration, course registration etc. directly on your school's website.so far without proof.
The tracking shows you not only direct conversions, but also conversions that are strongly influenced (e.g. search on Ausbildung-Weiterbildung,ch, opening a new browser window, searching for the school on Google, visiting the school website, reacting on the school website). This shows youthe actual impact of your presence on Ausbildung-Weiterbildung.ch.
Educational institutions that can cleanly attribute their conversions to one or more referring or influencing channels,make better strategic decisions. You budget more efficiently, optimize faster and win against less data-driven providersa competitive edge.
In future, customers who have set up the SST will be able to benefit fromnew marketing solutionsto theIncrease visibility and conversionsbenefit. The SST provides the basis forClever remarketing campaignsand the integration ofLinks to your course page.
The 4 most important advantages at a glance
A brief technical explanation of SST
Browser → Your server
When a person visits your website, the browser does not send the events (pageview, click, purchase, etc.) directly to Google, Meta or other platforms, but to an endpoint on your own server.
Your server → Tracking service
Your server receives the event, checks it, adds technical data (e.g. user agent), anonymizes it where necessary and only then forwards it to the desired tracking service - e.g. Google Analytics, Google Tag Server-Side, Meta CAPI or Matomo.
More stable data
Because the data is transmitted directly from your own server, browser limits (e.g. maximum number of cookies per domain, available memory), data protection functions installed by browsers or ad blockers (ad blockers) have significantly less impact. As a result, fewer measurement points (page views) and events (form requests, PDF downloads, clicks, video views, etc.) are lost and the allocation is much more accurate.
SST enables a more precise measurement of marketing return on investment (ROI) by allocating conversions that would otherwise be lost.
Transparency across the customer journey
Schools gain much better transparency about the impact of their online marketing measures throughout the entire customer journey
Cross-page attribution: SST enables cross-page conversion tracking
This means that it can be made visible which downloads, inquiries, information events or course registrations on the school website were generated by the presence on Ausbildung-Weiterbildung.ch.
Schools with an active SST from Ausbildung-Weiterbildung.ch already see, on average,10 times more measurable conversions- a massive quality gain in their performance measurement.
Control & data protection
SST provides a better framework for compliance with data protection regulations. Data processing takes place on the server side, which improves control over personal data and protects against unauthorized access. In contrast to classic tracking, where tracking providers receive raw data directly, you (educational institute) decide which data is passed on
- Server location in Europe (GDPR-compliant)
- Own subdomain = data remains in your area of sovereignty (first-party context)
- Full control over the data stream - you decide what is passed on to Google, Meta etc.
- IP addresses can be anonymized before being passed on
Important: Properly implemented consent management remains mandatory.
It's simple: just fill in the form below. You then let us know the technical contact person for your website, Google accounts, etc. Our agency will then take care of the following 3 simple steps with this person:
- Store DNS entries (one-off), approx. 15 minutes
- Grant access to Google Analytics and Google Tag Manager, approx. 15 minutes
- Define conversions, approx. 15-30 minutes (or more, depending on how well the conversion goals are already set up)
The cloudWEB web specialists will then take care of the data transfer and the compilation of the reports (Looker Studio), so that in future you will receive a simple and clear monthly report on the conversions of your website in connection with Ausbildung-Weiterbildung.ch.
No, on the contrary. No additional tools are used. The difference is that the data no longer goes directly from the user's browser to Google & Co. but first via the server. There we can control and filter which data is actually forwarded.
Access to the DNS settings
The DNS entry connects your subdomain (e.g. tracking.euredomain.de) with the server container. It's like a signpost - it just says: "Requests to this address go to this server." We do not see any other data from your domain and have no access to your website or emails. The entry must remain permanent for tracking to work.
Access to the Google Tag Manager
This is only necessary temporarily for the setup - we have to configure the tags so that they run via your server container. You can then remove our access again. In the event of any support requests, we will need access again for a short time.
You simply remove the DNS entry. Traffic will then no longer run via the server container. Your website will continue to function normally - only the server-side tracking will stop.
The free special offer from Ausbildung-Weiterbildung.ch, valued at CHF 1,500.00:
SST, including direct links to your website
Would you also like to take advantage of the many benefits of server-side conversion tracking? We've prepared a special offer for you that includes direct links from all booked categories to your website:
Special Offer: If we set up SST by the end of December 2026 at the latest, we’ll cover the entire setup cost—up to CHF 1,500. In addition, we’ll add a direct link to your website from all of your booked listings at no cost. This offer also includes modern and easy-to-understand conversion reporting with Looker Studio.
