Linda, deine Weiterbildungsfinderin
What do you think of when you hear the term "marketing"? Flyers or free drinks handed out at train stations for advertising purposes? Glossy advertisements with sports VIPs and supermodels? Influencers, market research and consumer data analysis? Or perhaps corporate management that focuses on the market? With all these topics - and many more - you are absolutely right!
The field of marketing is huge and diverse. The activities and professions are correspondingly diverse: Some are on the front line in direct contact with customers, such as marketing specialists or PR managers, others in the background at the highest level, such as agency managers in marketing, advertising and communication, and still others operate somewhere in between with tasks as diverse as fundraising, social media management or CRM (customer relationship management).
But what does the day-to-day work of all these activities look like? What do professionals in marketing have to be able to cope with, how should they ideally "tick"?
Use our marketing self-test to find out whether you have the interests and qualities you need if you want to develop your skills to the full in marketing rather than just moderately.
