Wie wird die Eventmarketing-Strategie festgelegt?
How is the event marketing strategy determined?
The event concept and event marketing strategy are developed on the basis of the situation analysis. Answering the following questions can be helpful here:
- Which target groups should be addressed (who)?
- What does the event concept and strategy look like (what)?
- What messages, unique selling points and profiles should be conveyed (which ones)?
- What information and experience values are used to convey the message (how)?
- Which event format is suitable for this (with what)?
- How often should the event take place (how often)?
