Wie sieht ein LinkedIn Kurs aus?
What does a LinkedIn course look like?
Depending on the type of course, various topics relating to the business platform can be covered. The following topics are often addressed:
- General introduction: development, functions, features, etc.
- Use as a business platform: Industry-specific use
- Use and benefits for private individuals and companies
- LinkedIn as a sales and marketing tool: social selling, storytelling, social media marketing, content marketing, B2B and B2C marketing
- LinkedIn and search engine optimization (SEO)
- Profile creation, profile maintenance and profile optimization for private individuals and companies and their products, services, etc.
- Personal branding and positioning for individuals, companies, products and services
- Building a career network: do's and don'ts of the approach
- Increase in follower numbers and interactions
- Language, internal and external communication
- LinkedIn as a recruitment tool
- Insight into the guidelines, security and data protection
