Wie ist der Master Marketing Management aufgebaut?

The ZHAW Master's in Marketing Management consists of four CAS certificate courses and lasts five months. Participants must take the CAS Strategic Marketing as a compulsory CAS and can choose the other three CASs individually from a selection. You can choose from the following CASs: Digital Marketing, Pricing & Go-to-Market, Health Care Marketing, Integrated Campaign Management, Brand Emotionalization, Brand Management, Marketing Analytics, Behavioral Insights for Marketing, Customer Orientation Tools, Marketing & Corporate Communications and others. For the current CAS, please contact the Universities directly via our contact form.