Welche beruflichen Perspektiven bietet mir die Berufsprüfung Marketingfachmann / Marketingfachfrau (BP) (ehemals Marketingplaner / Marketingplanerin (BP))?
What career prospects does the Federal Professional Examination in Marketing (FPE) (formerly Marketing Planner (FPE)) offer me?
During their training, marketing specialists acquire in-depth knowledge and skills in various areas of marketing and sales. This will enable you to enter or advance in a qualified position in an agency or company. As a marketing specialist, you will work in product management, advertising, public relations, marketing, sales or market analysis. However, the extent of your responsibility depends largely on the function in which you work. Marketing specialists can be employed as marketing assistants as well as in a leading role (in smaller companies) in marketing.
If, after completing your Federal Professional Examination, you wish to continue your education in order to improve your career, there is a whole range of first-class courses offered by schools throughout Switzerland. There, for example, you can follow up your marketing specialist qualification with continuing education, further training to become a federally certified marketing manager, a federally certified communications manager or a federally certified sales manager. A degree from a College of Higher Education or a University of Applied Sciences in the field of marketing could also be of interest to you.
