Welche Themen werden in der Kommunikationsleiterin / Kommunikationsleiter Ausbildung behandelt?

The Head of Communications course provides in-depth knowledge in the field of communications management and prepares students for managerial roles in marketing, communications and media relations. The content is practice-oriented and covers a broad range of topics that are relevant for a successful career in the communications industry:

• Marketing:
  Fundamentals, strategies and market analyses for targeted communication
• Integrated communication and marketing communication:
  Planning and coordination of consistent communication measures across all channels
• Media:
  Media planning, media selection and knowledge of classic and digital media landscapes
• Sales promotion, direct marketing, event marketing, sponsoring and multimedia:
  Conception and implementation of sales-oriented campaigns and events
• Marketing statistics and advertising effectiveness control:
  Use of data to evaluate and optimize communication activities
• Public Relations and Investor Relations:
  Building and maintaining relationships with various stakeholder groups, including the media and investors
• Business administration, cost accounting and budgeting:
  Economic planning, control and management of communication projects
• Right:
  Legal basics in the communications environment, such as copyright law, contract law or competition law
• National economy:
  Basic understanding of economic relationships in a national and international context

These subject areas offer comprehensive preparation for strategic tasks in communications management. However, the specific learning content of the communication manager training can vary slightly from school to school.

Note: Each school may have a slightly different focus. To find out exactly which topics are covered at your preferred educational institution, we recommend that you enquire directly. Use our contact form - the request will be automatically forwarded to the selected school.