Welche Themen beinhaltet ein Verkaufstraining?
What topics does sales training cover?
Sales training teaches practical skills that are required for successful sales talks. The focus is on the following topics:
- Preparation for the sales meeting - strategies for optimal planning and information gathering before the customer meeting.
- Customer greeting - Professional and friendly contact as the first step towards building trust.
- Opening the conversation - A confident start to the conversation to create a positive atmosphere.
- Needs assessment - asking targeted questions to identify the wishes and requirements of the customer.
- Offer presentation - Clear and convincing presentation of products or services.
- Dealing with objections and negotiation techniques - Competent handling of reservations and flexible reactions in negotiation situations.
- Closing techniques - methods for the targeted conclusion of a sale.
- Farewell - A polite and professional end to the conversation with a view to a long-term customer relationship.
- Meeting follow-up - documentation and analysis for continuous improvement of the sales process.
This content provides targeted preparation for typical conversations in everyday sales and promotes communication skills and an understanding of sales psychology.
As each school or provider decides on the exact content itself, there may be differences depending on the educational institution. A contact form is available for secure clarification, which can be used to forward specific questions to the respective school.
Contact us now and enquire directly at the school of your choice.