Welche Lerninhalte vermittelt der Bachelor Digital Business Management?
What does the Bachelor in Digital Business Management teach?
Students on the Bachelor's degree program in Digital Business Management often deal with the following content:
- Fundamentals of business administration (e.g. business administration & economics, accounting & controlling, marketing & sales, corporate management & organization, personnel management)
- Digital economy & transformation (e.g. change management & digital transformation)
- IT and data (including introduction to data science & big data)
- Online marketing & communication (social media and content marketing, SEO/SEA, marketing analytics)
- Digital tools & technologies
- Law, ethics & data protection
- Innovation & Entrepreneurship
Important to know: The content of the training depends on the respective training provider. For a personal assessment or detailed questions, it is best to contact the school directly - using our contact form is simple, straightforward and non-binding.
