Welche Inhalte werden im Lehrgang MarKom-Zulassungsprüfung vermittelt und geprüft?

The MarKom certification exam provides in-depth knowledge in various areas of marketing and communication management. Participants in the course acquire comprehensive knowledge that can be successfully applied in practice. The main topics covered in the MarKom course include:

1. Business management basics - learning the economic basics for managing a company and understanding business management processes
2. Economics - imparting knowledge of macroeconomic relationships and the effects of economic factors on markets and companies
3. Law and finance - basics of the legal framework and financial aspects relevant to marketing and communication
4. Marketing, communication and market research - teaching strategies and techniques for developing successful marketing campaigns, communicating with target groups and conducting market research analyses
5. Knowledge of online marketing, social media platforms, digital advertising measures and optimization for search engines (SEO/SEM)
6. Sales and distribution - explanation of the most important sales channels and sales techniques to increase the company's success
7. Public Relations (PR) - developing skills in public relations and strategic communication to improve the company's image

Note: The last MarKom certificate examination took place on December 5, 2023. No further examinations will be held in the future. However, interested parties can enquire at the educational institutions about alternative further training opportunities.

Tip: Each educational institution can determine the content of the MarKom course individually. It is therefore recommended that you contact the respective schools directly to find out about the exact curricula and courses on offer. To find out quickly and easily from the providers, you can simply request the required information using our contact form.