Welche Inhalte werden im Lehrgang Kommunikationsplaner / Kommunikationsfachfrau mit eidgenössischem Fachausweis vermittelt?
What content is taught in the communication planner / communication specialist course with a federal certificate?
Continuing education, further training as a communication specialist with a federal certificate offers sound and practical training in the field of marketing and communication. The course is ideal for anyone who wants to position themselves as a versatile specialist and is looking for in-depth knowledge in various disciplines of the communications industry.
The focus is on the following topics:
- Marketing and communication concept:
Develop marketing strategies, define goals and set key figures. This also includes analyzing the market and competition, creating customer profiles and developing communication concepts. - Communication tools:
Various communication channels, such as advertising, PR, social media, e-mail marketing, events and sponsoring. - Digital media:
Effectively use and optimize digital channels such as social media, websites and email marketing - Advertising media production:
Planning and producing advertising materials such as advertisements, brochures, websites and videos - Project management and coordination:
Organize, plan, control and coordinate projects - Job-specific skills:
work professionally with customers, clients and external partners, create presentations, conduct negotiations and draft documents - Professionally relevant knowledge:
Knowledge in areas such as bookkeeping, accounting, contract law, payroll accounting and human resources management
These subjects form a solid basis for professionally planning, implementing and analyzing communication projects. They are aimed both at professionals with experience in the marketing and communications environment and at career changers with an interest in working in the communications industry.
Important: The exact course content may vary slightly depending on the school, in addition to the examination organization's guidelines. To ensure that the training meets your personal expectations, it is advisable to enquire directly with your chosen school.
Use our contact form to forward your question directly to the relevant school - it's simple and straightforward.
