Welche Inhalte werden für die Prüfung Marketingfachleute vermittelt?
What content is taught for the Marketing Specialists exam?
The preparation for the federal examination for marketing specialists covers various subject areas that are specifically geared towards the requirements of everyday working life. The following topics are generally covered:
- Marketing basics and instruments
Teaching key marketing concepts and their practical application in companies - Market research and business statistics
Analysis of markets, target groups and data for informed decision-making - Online marketing and social media
Strategic use of digital channels to address target groups and build customer loyalty - Communication tools and public relations (PR)
Development of integrated communication strategies and professional media relations - Sales and distribution
Designing efficient sales processes and sales techniques to increase turnover - Accounting and controlling
Fundamentals of financial corporate management for economic planning and control
These topics create a solid foundation for the Federal Professional Examination and support entry or advancement into a wide range of marketing activities.
Important: The specific content of the preparation for the federal examination for marketing specialists can vary slightly depending on the training provider and school. It is therefore advisable to check the current curriculum directly with the respective school. For quick clarification, we offer a contact form that forwards questions directly to the desired school. Use it now and get specific information!
