What does the Federal Diploma of Higher Education in Marketing cover?

As this continuing education, further training to become a marketing specialist (formerly marketing planner) is a federally recognized and regulated educational measure, the content of the course is almost identical at all schools and training providers in Switzerland.

These aim to train marketing specialists who possess various specific skills and competencies that enable them to develop and implement targeted strategies. In a further education course, marketing specialists therefore learn about all the key areas and instruments of marketing and related sub-disciplines that are important for their future work.

To this end, they are tested in the following subjects during their Federal Professional Examination:

• Marketing concepts
• Integrated communication
• Market research
• Distribution and sales
• Communication and presentation techniques
• Accounting and controlling

More information can be obtained directly from the schools. Contact them now quickly, easily and without obligation using our contact form. Or use the "Ask a question" button to speak directly to the right contact person.