Welche Inhalte vermittelt der CAS in Kommunikationsmanagement FH?
What content does the CAS in Communication Management UAS teach?
The CAS in Communication Management UAS certificate program is divided into three central areas: Theory and methods, classic task areas and specific task areas. The content is taught in a practice-oriented manner and covered in depth over several days. The aim is to develop sound skills for strategic and operational communication management.
The focus of the CAS in Communication Management UAS at a glance:
- Theory and methods: basics of identity-oriented communication management, conceptual methodology and communication in leadership and management processes
- Classic areas of responsibility: Strategic media relations, internal communications, corporate design, sponsoring and public relations
- Specific areas of responsibility: Online communication, social media, public affairs, lobbying, campaigning, crisis communication, change communication and CEO communication
- Evaluation and quality assurance: measurement of communication impact and optimization of processes and results
In summary, the CAS in Communication Management UAS provides comprehensive knowledge for professional communication work in companies, institutions and organizations. The content is both strategically and practically oriented and provides optimal preparation for current and future challenges in the communications environment.
Please note: The specific structure and weighting of the content of the CAS in Communication Management UAS can vary from school to school. For precise information, we recommend that you contact the school offering the course directly. Our contact form can be used to forward specific questions to the desired school.
