Welche Aufgaben führen Personen aus, die im Bereich der Kommunikation tätig sind?
What tasks do people who work in the field of communication perform?
Communication can mean many different things, but it always involves the exchange of data and information of any kind from one sender to one or more recipients. An activity in the field of communication can therefore take place in telecommunications, animal communication, visual communication, marketing communication, corporate communication or another communication sector.
The tasks they perform there are as varied as the industries themselves. People who work in marketing communication are usually tasked with developing concepts to make the advertised products or services better known and more interesting, to reach new groups of buyers, to open up new markets and to increase sales volumes and sales prices.
Corporate communications, on the other hand, encompasses all areas within a company that are responsible for internal and external communication, including marketing and PR, as well as communication with suppliers and competitors.
