Was sind meine zukünftigen Tätigkeiten als Marketingfachmann / Marketingfachfrau (BP) (ehemals Marketingplaner / Marketingplanerin (BP))
What are my future activities as a marketing specialist (FPE) (formerly marketing planner (FPE))?
In continuing education, further training as a marketing specialist, you will learn about and apply the individual marketing instruments of advertising, sales, PR, distribution, sales promotion and the various marketing methods. In this way, you will acquire all the know-how and knowledge you need to carry out a qualified job in marketing.
As a marketing specialist, you are responsible or jointly responsible for creating marketing concepts for the products or services of the companies you work for. The aim is to increase sales and arouse interest. You implement the marketing strategy to achieve the target using a wide range of communication measures and sales promotion concepts tailored to the customer and the product. Marketing specialists are in close contact with specialists from advertising, logistics, sales, market research and event agencies, for example, and coordinate the implementation of their concepts. The marketing specialist is also responsible for the final and success control of the individual strategies.
