Was sind meine zukünftigen Tätigkeiten als Marketingfachmann / Marketingfachfrau (BP) (ehemals Marketingplaner / Marketingplanerin (BP))?
What are my future activities as a marketing specialist (FPE) (formerly marketing planner (FPE))?
As a marketing specialist (FPE) (formerly marketing planner (FPE)), you are not restricted to working in just one sector. In addition to marketing, you can also work in PR, direct marketing, advertising, product management, field sales or office sales. The marketing specialist course prepares you comprehensively to take over parts of sales or marketing management.
After completing your further education course to become a Marketing Specialist (FPE) (formerly Marketing Planner (FPE)), you will have a broad knowledge of marketing as a whole and, with the help of your marketing concepts, will create a competitive advantage for the companies you work for. To achieve this, it is particularly important that you comprehensively analyze and evaluate the initial situation so that you can develop tailor-made concepts and strategies on this basis. Marketing specialists prepare a wide range of marketing measures and coordinate their implementation. They are also responsible for monitoring success, pricing and budget compliance.
