Was lernt man in einer Weiterbildung Digital Business Management?

Continuing education, further training in digital business management provides practical knowledge at the interface of business, technology and digital innovation. Typical course content includes:

• Business administration - basics of corporate management, finance and strategic management
• Business informatics - linking IT solutions with business processes
• Design thinking - creative methods for developing user-centered products and services
• E-Business Management - Digital business models and their implementation in everyday business life
• Law - Introduction to data protection, contract law and digital legal bases
• Statistics - data analysis and decision-making in the digital world
• Information systems - development and use of digital systems for process support
• Communication and marketing - Targeted internal and external communication
• Digital marketing - strategies for customer acquisition and retention via digital channels
• E-commerce, customer relationship & web content management - effectively managing online commerce, customer care and digital content
• Business Process Engineering - Optimization and digitalization of business processes
• Conception & prototyping - development and testing of digital products and services
• Strategies and business models in the digital environment - future-oriented alignment of companies
• Project management - planning and implementation of projects in a digital context

These subjects prepare students specifically for developing companies digitally, recognizing innovation potential and making strategic use of technological trends.

The exact learning content of the continuing education, further training in Digital Business Management can vary depending on the educational institute. Each school determines the focus individually. It is therefore advisable to enquire directly with the respective school.

Questions about the exact content at a particular school?
Simply use the contact form - the request will be forwarded directly to the desired school.