Was lernt man in einer Eventmarketing-Weiterbildung?
What do you learn in continuing education, further training in event marketing?
The following topics, for example, are covered in event marketing training:
- Introduction to event management
- Situation analysis
- Event marketing and strategic event planning
- Event communication
- Worlds of experience, narrative spaces and event design
- Creativity techniques
- Virtual and hybrid events
- Event technology
- Presentation of concept idea
- Event partner scouting
- Phygital guest experience
- Project management and operational event planning
- Event marketing and live campaigning
- Sustainable event management
- Budget management and controlling
- Legal basis and safety
- Catering and logistics
- Sponsoring
- Event evaluation
- Customer presentation event concept (pitch)
Please note: The specific content of continuing education, further training in event marketing can vary from school to school. It is therefore advisable to enquire about the exact curriculum directly with the respective educational institution. You can use our contact form to send a specific inquiry to the desired school. Simply select the school, ask your question and receive a direct reply.
