Was lernt man in der Weiterbildung zur Verkaufsleiterin / zum Verkaufsleiter?
What do you learn in continuing education, further training to become a sales manager?
Continuing education, further training as a sales manager provides practice-oriented knowledge and strategic skills to successfully take on management tasks in sales. The content is wide-ranging and prepares you specifically for the challenges of modern sales teams and markets. Typical learning content in continuing education, further training to become a sales manager includes
- Develop and implement sales strategies
- Development of sustainable strategies for market positioning and target achievement
- Management of sales teams
- Personnel management, motivation, target agreements and performance appraisal
- Market analyses and sales controlling
- Data-based decisions through market and competitive analyses
- Customer relationship management (CRM)
- Establishing, maintaining and developing long-term customer relationships
- Communication and negotiation skills
- Conducting discussions, argumentation techniques and closing orientation
- Presentation and rhetoric
- Professional appearance in internal and external sales talks
The content of the continuing education, further training to become a sales manager helps you to take on management responsibility in sales and achieve operational goals effectively.
Please note: The specific course content may vary depending on the provider and school. For detailed information on the modules and focal points of the respective institution, our platform offers a practical contact form. This can be used to forward the request directly to the desired school.
