What is YouTube SEO?

SEO, or "Search Engine Optimization", refers to all measures to improve the ranking in the search results of a search engine. YouTube is the second-largest search engine after Google, which is why YouTube SEO is becoming increasingly important. With more than one billion users, it is crucial for a company's success that its own videos are displayed at the top of the video search results. Here too, the higher a video is displayed in the search results, the more likely it is to be found and clicked on or interacted with by users.

In principle, YouTube SEO works in a similar way to conventional search engine optimization on Google. Here too, there are certain ranking factors and certain algorithms and parameters that determine the visibility of a video.