Aus welchen Modulen besteht der CAS Standortmanagement?
What modules does the CAS Location Management consist of?
The Certificate of Advanced Studies course CAS Location Management consists of a total of four modules, which can also be attended individually. The first module is entitled "Location Marketing" and deals with the topics of location analysis, positioning and networking as well as communication concepts. Module two, "Location Promotion", deals with the topics of real estate marketing, innovation management and tourism marketing, module three, "Management of Central Locations", deals with city centers and public spaces, and module four, "Municipal Competitiveness", focuses on internal communication, social media marketing, microeconomics of competitiveness and negotiation techniques.
