Aus welchen Inhalten besteht der CAS Google Business Professional?
What does the CAS Google Business Professional course consist of?
The CAS Google Business Professional continuing education course often consists of the following learning content:
- Basics of digital communication (e.g. overview of digital marketing strategies)
- Search engine marketing (SEM)
- Google Ads (SEA) (e.g. campaign types, ad formats, bidding strategies)
- Search engine optimization (SEO) (e.g. technical, on-page and off-page optimization, Google ranking factors)
- Google My Business (Google company profile)
- Data analysis & performance measurement (e.g. Google Analytics 4, Google Tag Manager: introduction & simple implementation)
- Strategic application
- Trends & future
Note: As the contents of a training course are not uniformly regulated, it is worth asking specific questions before registering. You can use our contact form to send your questions directly to the school and receive all the information you need.
