Aus welchen Inhalten besteht das CAS in Customer-Centric Transformation (FH) als Agile Marketing Weiterbildung?
What does the CAS in Customer-Centric Transformation (UAS) consist of as Agile Marketing continuing education, further training?
The Certificate of Advanced Studies (CAS) in Customer-Centric Transformation with a focus on Agile Marketing continuing education, further training provides practical knowledge about agile thinking and action in the marketing environment. The focus is on the challenges and opportunities arising from the digital transformation and the increasing customer focus.
The learning content of the CAS in Customer-Centric Transformation (UAS) is divided into the following subject areas:
- Agility in marketing: Introduction to agile principles, methods and ways of thinking, especially in the marketing context
- Building agile marketing organizations: Structures and roles that enable a flexible and responsive way of working
- Strategic perspective on agility: How agile marketing can be embedded in corporate strategy and create long-term added value
- Cultural dimension of agility: promoting an open, learning-oriented and team-based working culture
- Agility in communication, content and branding: Flexible design and implementation of communication strategies and brand management
- Data and system integration: use of data and technologies for decision-making and automation
- Co-creation and network orientation: cooperation with customers and partners for joint value creation
- Agile marketing processes: Development and optimization of iterative processes for the continuous improvement of campaigns and measures
These contents of the Agile Marketing continuing education, further training make it possible to make marketing activities more targeted, flexible and customer-oriented. The focus is not only on the method, but also on the entrepreneurial attitude.
Important: Each school can determine the specific content and focus of the CAS itself. For reliable information, we recommend contacting the desired educational institution directly. Simply use our contact form to forward your question to the relevant school offering a CAS in Customer-Centric Transformation (UAS).
