An welche Zielgruppe richtet sich ein Lehrgang in Strategischem Marketing?
Which target group is a course in strategic marketing aimed at?
Universities often offer a course in strategic marketing in the form of a CAS, a continuing education course leading to a Certificate of Advanced Studies. This continuing education, further training is particularly suitable for people with professional experience in the areas of sales, marketing, organization and IT who want to delve deeper into customer relationship management. However, a CAS Strategic Focus Customer, an MAS in Strategy & Marketing Management or another course in strategic marketing can also be a suitable training measure for junior staff who wish to establish themselves in CRM. Admission requirements for all courses in strategic marketing are a university degree and management experience or other recognized continuing education, further training combined with professional experience.
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