Welche Lerninhalte werden in einem Pharma Marketing-Workshop oder Weiterbildung behandelt?

Die Lerninhalte von Pharma Marketing-Workshops oder Weiterbildungen sind nicht eidg. geregelt und können sich daher von Schule zu Schule unterscheiden. In der Regel wird in einem Workshop auf folgende Themen eingegangen: Recht, Gesetze und Datenschutz Segmentierungsmodelle Entwicklung von Personas Data Management und Datenauswertung Google Analytics, Google Ads Customer und User Journey Omnichannel Strategie und Konzept CRM Marketing Automation Tools Newsletter-Marketing Zusammenarbeit mit Agenturen, Ärzten und Selbsthilfegruppen Content Creation usw.

Kann ich das Pharma Marketing-Seminar auch online absolvieren?

Ob und inwiefern eine Pharma Marketing-Weiterbildung online durchgeführt wird, hängt von der Schule ab, welche diese durchführt. Dies kann sich deshalb von Anbieter zu Anbieter unterscheiden. Dennoch: Im Zuge der Corona-Pandemie haben viele Schule ihr Angebot erweitert und bieten nebst dem klassischen Präsenzunterricht vielfach auch online oder hybride Unterrichtsformate an. Am besten Sie setzen sich gleich mit dem Anbieter Ihrer Wahl in Kontakt.

Muss ich bereits Erfahrung mitbringen für eine Pharma Marketing-Weiterbildung, Studium?

Ob Sie für ein Pharma Marketing Studium oder Weiterbildung bereits Erfahrung in diesem Bereich mitbringen müssen ist sehr unterschiedlich und hängt vom jeweiligen Bildungsangebot der Anbieter ab. So gibt es Angebote, die sich bereits an ausgewiesene Experten/-innen wenden, die ihr Wissen spezifisch vertiefen möchten. Es gibt aber auch Angebote, die extra für Einsteiger/innen konzipiert sind, die das Handwerk des Pharma-Marketing so von der Basis her lernen können. Wir empfehlen, sich direkt an den Anbieter Ihrer Wahl zu wenden.

Was bringt mir eine Pharma Marketing Weiterbildung?

Eine Pharma Marketing-Weiterbildung bietet Ihnen vielerlei Vorteile. Zum Beispiel wissen Sie nach Abschluss darüber Bescheid, wie Sie eine passende Omnichannel-Marketing-Strategie und -Konzept erarbeiten können, um mehr Kunden/-innen zu erreichen, das Engagement zu maximieren und so zu mehr Sichtbarkeit und Umsatz kommen. Sie sind ausserdem in der Lage entsprechendes Personas zu entwickeln und wissen über ihren zentralen Erfolgsfaktor Bescheid. Sie haben mehr Sicherheit im Bereich der Customer Journey und wissen, wie sie diese optimieren können. Des Weiteren kennen Sie nicht nur die verschiedenen und für den Pharma-Bereich passenden digitalen und analogen Kommunikationskanäle, sondern wissen auch, wie sie diese zielgruppengerecht einsetzen können. Schliesslich sind Sie auch in der Lage ihr Pharma Marketing zu messe, analysieren und auszuwerten und anhand dieser Daten bzw. Erkenntnisse entsprechende Massnahmen zu bestimmen.

Welche Zielgruppe wird mit einer Pharma Marketing-Weiterbildung angesprochen?

Eine Pharma Marketing-Weiterbildung richtet sich in erster Linie an Berufsleute in der Pharmabranche, so zum Beispiel Product- oder Brand-Manager, Digital Manager, Marketing- und oder Verkaufsleiter/innen, Kommunikationsverantwortliche usw.

Health / Wellness / Beauty > Classical medicine and pharmaceuticals > Omnichannel Engagement Pharma (Cert.)

Pharma Marketing: further education, workshop, study, provider

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If you are looking for a pharmaceutical marketing training course, workshop or course of study, you will find suitable schools as well as further information, tips and resources for further training here.

Would you like personal advice on the training courses on offer? Contact the provider of your choice via the "Free information on the topic..." button - without obligation, quickly and easily.

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Checklist «Finding the right further training» » download here

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Tipps und Entscheidungshilfen für die Ausbildungswahl

The term "pharmaceutical marketing" refers to the following: advertising, i.e. the distribution of pharmaceutical products, such as various types of medication, with the help of targeted advertising measures. However, unlike "classic" marketing, pharmaceutical marketing is subject to strict guidelines and regulations - in other words, it is strictly regulated.

In many countries, it is forbidden to advertise prescription-only medicines. Manufacturers are allowed to advertise over-the-counter medicines publicly (online advertising, posters, commercials, etc.), but the note "For risks and side effects, ask your doctor or pharmacist" must always be included. Google is also looking more and more closely at content from the pharmaceutical industry - only those websites that are rated by Google as having good expertise and authority are now ranked well.

Nevertheless, the pharmaceutical industry spends many millions, if not billions, on pharmaceutical marketing every year. It offers many opportunities to reach the respective target group with digital content and appropriate channels, offering them added value and thus gaining their trust.

However, such trust can only be gained through good communication and information with high added value. They form the basis for good pharmaceutical marketing and thus also for increasing awareness and sales.

Pharma Marketing training courses, workshops and studies address this topic. Participants receive valuable input and tools that they can put into practice in their work. In a pharmaceutical marketing workshop, further training or study course, participants are shown, among other things, how successful cooperation with PR agencies and opinion leaders such as doctors or self-help groups can be achieved. This also includes developing a suitable strategy and concept. Furthermore, the famous "Ps" are discussed. Finally, a training course, course of study or workshop will also look at how you can successfully bring your content to the respective target group via various channels.

Do you work in the pharmaceutical industry and want to learn more about marketing in this sector? Would you like to benefit from the knowledge and skills of experienced experts? Then you've come to the right place for a pharmaceutical marketing workshop, training course or study program.

Questions and answers

What learning content is covered in a pharma marketing workshop or training course?

The learning content of pharmaceutical marketing workshops or further training courses is not regulated by the federal government and can therefore differ from school to school.

As a rule, the following topics are covered in a workshop:

Law, legislation and data protection
Segmentation models
Development of personas
Data management and data analysis
Google Analytics, Google Ads
Customer and user journey
Omnichannel strategy and concept
CRM
Marketing Automation Tools
Newsletter marketing
Cooperation with agencies, doctors and self-help groups
Content creation etc.

Can I also complete the Pharma Marketing seminar online?

Whether and to what extent pharmaceutical marketing training is carried out online depends on the school offering it. This can therefore vary from provider to provider. Nevertheless, in the wake of the coronavirus pandemic, many schools have expanded their offerings and, in addition to traditional face-to-face teaching, often also offer online or hybrid teaching formats. It is best to get in touch with the provider of your choice right away.

Do I need to have previous experience for a pharmaceutical marketing training course or degree?

Whether you need to have previous experience in this field for a pharmaceutical marketing degree or further training course varies greatly and depends on the training offered by the provider. There are courses that are aimed at proven experts who want to deepen their knowledge specifically. However, there are also courses that are specially designed for beginners who can learn the craft of pharmaceutical marketing from the ground up. We recommend contacting the provider of your choice directly.

What are the benefits of pharmaceutical marketing training?

Pharma marketing training offers you many advantages. For example, upon completion, you will know how to develop a suitable omnichannel marketing strategy and concept to reach more customers, maximize engagement and thus achieve greater visibility and sales.

They are also able to develop appropriate personas and are aware of their key success factor. They have more confidence in the customer journey and know how to optimize it.

Furthermore, you are not only familiar with the various digital and analog communication channels that are suitable for the pharmaceutical sector, but also know how to use them in a way that is appropriate for the target group. Finally, you will also be able to measure, analyze and evaluate your pharma marketing and determine appropriate measures based on this data and knowledge.

Which target group is addressed with pharmaceutical marketing training?

Pharmaceutical marketing training is primarily aimed at professionals in the pharmaceutical industry, such as product or brand managers, digital managers, marketing and/or sales managers, communication managers, etc.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Pharma Marketing

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

4 Schritte zur richtigen Weiterbildung

Overview of providers for Pharma Marketing

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
An overview of the different levels and types of education
Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Sofort zur richtigen Weiterbildung

Address:
Alpenstrasse 12
6300 Zug

shqa swiss health quality association

For continuous qualification, shqa (swiss health quality association) offers employees of pharmaceutical and medtech companies cutting-edge, industry-specific services:
- Professional examination "Pharmaceutical specialist with federal certificate"
- Association examination "cert. pharmaceutical consultant shqa"
- Key account management certificate course
- Omnichannel Engagement Pharma certificate course
- shqa-academy - Seminars and live webinars

Strengths: shqa offers exclusive and widely recognized lifelong learning courses in the Swiss pharmaceutical and medical technology industry; from professional examinations to one-day courses.

Region: Westschweiz, Zentralschweiz, Zürich

Sites: Zug

Certifications, Memberships, Qualifications: